⚡ Fractional Chief Commercial Officer · Southeast Asia
Senior commercial leadership for telecoms and digital businesses entering or scaling in Southeast Asia
A fractional CCO engagement embeds VP-calibre commercial judgment inside your team — pricing, GTM, revenue architecture, board-level strategy — without the cost or timeline of a full-time hire. Led SEA’s first commercial 5G launch. Delivered a +10% YoY revenue turnaround in a saturated three-operator market. Start with one month. No long-term commitment.
22+ years, national operator scale
USD 200M+ P&L owned
6 countries operated
SID member · Published author
Selected Outcomes
What the engagement actually delivers
Not a resume. Commercial results, at national operator scale, that clients can point to.
+10%
YoY Revenue Turnaround in a Saturated Market
Reversed six consecutive quarters of postpaid revenue decline at a Cambodian national operator — through pricing architecture, channel reinvigoration, and portfolio rationalisation.
Read the framework →
1st
Southeast Asia’s First Commercial 5G Launch
Led 5G and Revenue at M1 Limited, Singapore — NSA and SA rollout, enterprise GTM design and pricing strategy for the region’s first commercial network of its kind.
Read the lessons →
1st
Cambodia’s First Telecom IPO
Senior Director, Consumer Business at Cellcard through Cambodia’s first telecom IPO on the Cambodian Stock Exchange, with full P&L ownership through the listing.
Read the readiness framework →
Fractional CCO · Trial Month
USD2,500/month
First month · No long-term commitment · Paid in advance
What the engagement delivers:
- ✓~4 hours/week of embedded commercial decision-making
- ✓Revenue model, pricing architecture, and GTM strategy on demand
- ✓Board and investor-facing commercial narrative, when needed
- ✓Monthly review session against agreed commercial milestones
- ✓No rigid deliverables — operates as embedded leadership
After month one: if the engagement is producing results, it moves to a 3-month retainer at the same rate, paid in advance.
A full-time CCO in Southeast Asia costs USD 15,000–25,000/month.
This delivers the same calibre of judgment at a fraction of that cost.
Book a Free 30-Minute Call
No pitch. No obligation. A straight conversation about fit.
What Partners Say
Trusted by the organisations building in the region
“Am honored and excited with this new collaboration with Pritam Dutta. Will redouble my efforts to help strengthen the SMEs ecosystem and networks in Cambodia and the region.”
Michael Tan
Director, Aquarii BD · Cambodia / Singapore / Malaysia
“We are extremely delighted to renew our working relationship with Pritam. We share similar values and philosophy — integrity, transparency and accountability.”
Michael Tan
Director, Aquarii BD · Cambodia / Singapore / Malaysia
“Our new partnership strengthens INVOKE’s ability to empower SMEs throughout Southeast Asia — enabling businesses to grow with confidence.”
Adib Iliya Azlan
CEO, INVOKE Solutions Sdn Bhd · Malaysia
“This collaboration represents a significant step towards enhancing our visibility and impact in the Southeast Asian market.”
Michele Wong
Managing Director, MLW Management Consultancies LLC · Dubai
Operating Experience
The operator roles behind the outcomes above
2011–2018
U Mobile
Malaysia
Strategy, Planning & Analytics
2018–2020
Celcom Axiata
Malaysia
Strategy, Transformation & Intelligence
2020–2021
M1 Limited
Singapore
Head of 5G & Revenue
2022–2024
Cellcard
Cambodia
Consumer Business P&L Owner
2024–Now
Thrive Ventures
Singapore
Fractional CCO
Also Engaged Across ESG, HR Tech & Market Entry Advisory
MyRepublic · Singapore
Zym Mobile · Singapore
Grof · Singapore
Aquarii BD · Cambodia
MLW Consultancy · Dubai
INVOKE Solutions · Malaysia
Beyond the Advisory
Writing on the region’s commercial realities
A published author on Southeast Asian SME growth, and a weekly voice on the commercial decisions shaping the region’s telecom and digital markets.
Published Book
Catalysts of Change
The Role of SMEs in Southeast Asia’s Economic Growth
An investigation into how SMEs are shaping Southeast Asia’s economic future — sustainability, emerging trends, and the policy environment that empowers SMEs to grow.
Get It on Amazon →
Newsletter · Substack
The CCO Signal
Commercial perspectives from the telecom & digital front line
Practical, operator-level commercial thinking for CCOs, CFOs, and CEOs navigating Southeast Asia.
Read The CCO Signal →
Recognition & Credentials
🏆
Outstanding ASEAN Rising Star
ASEAN Leadership Forum · 2024
🎖️
CEO’s Award — M1 Limited
SEA’s first 5G launch · 2022
🏛️
Singapore Institute of Directors
Member since 2024
🎓
Executive MBA
Quantic School of Business, DC
View Full Credentials & Education →
